WHAT IS THE IDEA?
the primark mystic mother christmas
what was the brief?
primark wanted to highlight their amazing array of christmas jumpers.
I decided to create an old, mystic, who reads peoples christmas fortunes
in real-time, through simple selfies of them in their favourite christmas jumper.
Who did what? concept & art direction - me
Click to watch video:
Christmas Jumper Day is fast approaching and we can't WAIT to tell you all about what we have planned! Make sure you follow Primark on Twitter ready for this big day - it all kicks off this Friday! #MysticMotherChristmas
Seeing a campaign I conceived gained so much amazing traction felt so exciting:
