WHAT IS THE IDEA?
the naked box

what was the brief?
our idea ’the naked box’ won iris the durex account
and many more brands under the reckitt benckiser
umbrella. the aim of the campaign was to encourage
teenagers worldwide to start engaging with condoms.

Who did what? concept- Me & elena george | website & app development - iris digital team

Click to watch video:

The campaign went live in 28 countries & received almost 1.5 million visits in the first 6 weeks. The winning design was then seen on packs worldwide.

As well as concepting the overall digital campaign, I concepted the Durex Naked Tools.

Click to enlarge:

Our target audience whipped up a worldwide social frenzy asking all their friends to vote on their design, while getting bloggers excited too.

Screen Shot 2014-11-20 at 13.14.24.png

Screen Shot 2014-11-20 at 13.14.43.png

Screen Shot 2014-11-20 at 13.14.55.png

Screen Shot 2014-11-20 at 13.15.16.png

Screen Shot 2014-11-20 at 13.15.30.png

Screen Shot 2014-11-20 at 13.15.45.png

Screen Shot 2014-11-20 at 13.15.54.png

Screen Shot 2014-11-20 at 13.16.28.png

Screen Shot 2014-11-20 at 13.16.44.png

Screen Shot 2014-11-20 at 13.17.02.png

Screen Shot 2014-11-20 at 13.17.11.png

Screen Shot 2014-11-20 at 13.17.18.png

Screen Shot 2014-11-20 at 13.17.33.png

Screen Shot 2014-11-20 at 13.17.39.png

Screen Shot 2014-11-20 at 13.17.45.png

Screen Shot 2014-11-20 at 13.17.55.png

Screen Shot 2014-11-20 at 13.18.08.png

Screen Shot 2014-11-20 at 13.18.17.png

Screen Shot 2014-11-20 at 13.18.44.png

Screen Shot 2014-11-20 at 13.18.53.png

Screen Shot 2014-11-20 at 13.19.00.png

Screen Shot 2014-11-20 at 13.19.37.png

Screen Shot 2014-11-20 at 13.20.04.png

Screen Shot 2014-11-20 at 13.20.11.png

Screen Shot 2014-11-20 at 13.20.20.png

Screen Shot 2014-11-20 at 13.20.27.png

Screen Shot 2014-11-20 at 13.20.35.png

Screen Shot 2014-11-20 at 13.20.47.png

Screen Shot 2014-11-20 at 13.21.02.png

Screen Shot 2014-11-20 at 13.21.10.png

Screen Shot 2014-11-20 at 13.21.18.png

Screen Shot 2014-11-20 at 13.21.29.png

Screen Shot 2014-11-20 at 13.21.35.png

Screen Shot 2014-11-20 at 13.21.52.png

Screen Shot 2014-11-20 at 13.22.07.png

Screen Shot 2014-11-20 at 13.24.13.png

Screen Shot 2014-11-20 at 13.24.22.png