Durex Global Campaign - digital (pitch win) — Claire Blandy

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The campaign went live in 28 countries & received almost 1.5 million visits in the first 6 weeks. The winning design was then seen on packs worldwide.

As well as concepting the overall digital campaign, I concepted the Durex Naked Tools.

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Our target audience whipped up a worldwide social frenzy asking all their friends to vote on their design, while getting bloggers excited too.

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